Evaluation Question 5

How did it attract/address your audience?

My magazine attracted my audience as it addressed the generic forms of rock music and used the same conventions as other rock magazines to include the successes into my own.



For my own magazine I included some unique selling points to add interest in the reader to furthermore attract them into buying the magazine.

Created with Padlet

(Image of my Padlet)




 The models I used address my audience as they are of the same gender and similar ages. The quality of them ensures the audience is attracted to the magazine.


Free gifts are a common unique selling point as it attracts the audience to that magazine, by using the term ‘free posters’ it makes the audience feel they are getting a good deal by buying the magazine.

The artists and bands I used in the text is a unique selling point as they attract the readers attention and increase their interest. By using a selection of artists all within the rock genre I widen the range within my audience as there is a vast selection that can attract them.

By adopting a sleek style it allows the reader to be attracted to the magazine as it would stand out amongst others due to its live atmosphere captured in the images and bold, clear text that addresses the audience.

I used generic terms that would address my audience and attract them to the features of the magazine by using the term ‘Sex, Drugs and Rock ‘n’ Roll’ this is a familiar term used in the rock music industry therefore I am addressing the characteristics and stereotypes of my chosen genre to ensure it matches the correct audience.

The double page spread uses eye contact to involve the reader in the story and make them feel this is a personal, intimate section that they are lucky to be a part of. This attracts the audience as they gain an insight into a much loved person’s life. This is reflected in the interview form as it gives the reader a sense of the artists voice and allows them to feel closer to the story, this attracts the reader as it addresses the bond between the artists and their fans.

The main selling point throughout which addresses the genre of the audience and attracts them to the magazine is the clothing used in all of the shoots. The clothing is generic rock fashion such as leather jackets and dark clothing, the clothes are very simple and honest which makes the stories appear as revelations rather than gossip. This attracts the reader as the people familiar with this genre are aware of the clothing worn therefore they are addressed by the familiarities of the rock trends and fashion.

Evaluation Question 4

Who would be the audience of your media product?

Selecting a target audience sometimes means referring to the stereotypes of that specific genre of your magazine. As mine is a rock magazine there is many stereotypes that are given to the people that listen to rock music and also the people that are in this music industry. The younger generation of rock music is merging into indie/alternative rock, therefore there could be two possible target audiences as classic rock may attract older generations, whereas recent rock music has a wider audience now. However by merging the two and incorporating names of bands and artists that are from different eras allows the audiences of all rock music to be attracted to one magazine. This makes my magazine different from any other rock magazine as KERRANG uses bands that are current and suited to their teenage fan-base and Classic Rock uses artists that are mostly older as they are the ‘classics’ their magazine title is aimed at.

By combining a mix of rock artists I widened my target audience to 17-50 year olds. This was achieved by the age of my models as they were quite old yet had the on stage setting to create a popular atmosphere of gigs that would attract younger generations. I had old rock bands mentioned on the front such as ‘Air Race’ and ‘Ian Gillan.’

 I also had a ‘PLUS’ box at the bottom which included bands such as Paramore, Enter Shikari and Nickelback. This ensured many ages were catered for in my magazine.



I would aim my magazine towards men as they are the stereotypical gender that rock music is catered for. This is shown through all the models being male and most of the mentioned bands only having male members.

Their lifestyle would be men that are passionate about rock music and will be loyal to purchasing the magazine as a hobby, these men would rather buy a real magazine than go online as they are supporting their favourite artists. These men will be confident with their identity/appearance as the rock genre can be quite edgy in terms of the fashion and personal features such as hair length/tattoos.

Below is a video I created using Windows Movie Maker which highlights the common tastes and interests my target group of rockers will have, such as;

- Fashion
- Characteristics
- Music Tastes
- Hobbies
- Stereotypes





This is the definition of rockers found on the internet which labels the subcultures and characteristics of them to help understand my target audience further.

Particular Brands that are associated with these rockers and specific Media they consume are;

The media consumption of my audience would vary as the age of them varies significantly. For the teenage audience they consume a lot of media such as;

- television
- radio
- cinema
- internet
- magazines
- newspapers

This shows the media industry benefits them wildly as they consume a lot of the media and furthermore consume the other technologies that stem from magazines such as websites and music channels.


However for my older rock audience they don’t consume as much media as they are less technologically aware. They consume;

- television
- radio
- magazines
- newspapers

This identifies how the older part of my audience would buy the magazine instead of reading it online as they are more likely to want the real product. This shows how media that takes a technological form isn’t beneficial to every audience, therefore my wide ranging audience would benefit from this real magazine more than they would a website.

Evaluation Question 3

What kind of media institution might distribute your media product?

The three main publishers that are the most popular in the rock magazine industry are Bauer Consumer Media, IPC Media and Future Publishing. These are well known publishers that publish all of the magazines I researched such as KERRANG published by Bauer Media, NME published by IPC Media and Classic Rock published by Future Publishing. Despite these companies being the most successful there has still been a significant decrease in magazine sales overall. This is due to the internet as people can access these magazine online, this benefits them as it is practically cost-free, it is constantly updated which makes online versions more current than weekly or monthly magazines. Technology will continue to improve and control how people access things; therefore these publishing industries have determined ways to ensure their magazines use other institutions to distribute their media product.





Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations -  http://www.bauermedia.co.uk/about

 

Mentioned below in a short video and sound recording are the recent circulation figures of rock magazines. 





KERRANG magazine is published by Bauer Media Group, they have created a website for their readers which allows them to online shop, use message boards and listen to TV and radio segments… this produces more opportunities to sell associated merchandise and products. This distributes not only the media product but also things that promote it.

KERRANG launched a digital radio station in 2000 and then KERRANG TV in 2001 this distributes the music they are promoting in their magazines to increase interest in their target audience to gain more readers.


This research into KERRANG was produced due to this magazine having the least decrease in circulation therefore highlighting how it keeps their readers interested.


I would aim to do this for my own magazine, as mine is an older generation I researched into Classic Rock magazine and other publishers to determine whether Bauer Media or Future Publishing was the best publishers for my magazine. Despite Classic Rock suiting my magazine better they had only an awards ceremony dedicated to the magazine whereas KERRANG had TV and radio stations.

Based on this research i would aim for my rock magazine to be distributed by the institution Bauer Media as it would benefit from the successes of KERRANG, as this magazine has a high circulation rate with a minute drop compared to the others.