The three main publishers that are the most popular in the rock magazine industry are Bauer Consumer Media, IPC Media and Future Publishing. These are well known publishers that publish all of the magazines I researched such as KERRANG published by Bauer Media, NME published by IPC Media and Classic Rock published by Future Publishing. Despite these companies being the most successful there has still been a significant decrease in magazine sales overall. This is due to the internet as people can access these magazine online, this benefits them as it is practically cost-free, it is constantly updated which makes online versions more current than weekly or monthly magazines. Technology will continue to improve and control how people access things; therefore these publishing industries have determined ways to ensure their magazines use other institutions to distribute their media product.
Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations - http://www.bauermedia.co.uk/about
Mentioned below in a short video and sound recording are the recent circulation figures of rock magazines.
KERRANG magazine is published by Bauer Media Group, they have created a website for their readers which allows them to online shop, use message boards and listen to TV and radio segments… this produces more opportunities to sell associated merchandise and products. This distributes not only the media product but also things that promote it.
KERRANG launched a digital radio station in 2000 and then KERRANG TV in 2001 this distributes the music they are promoting in their magazines to increase interest in their target audience to gain more readers.
This research into KERRANG was produced due to this magazine having the least decrease in circulation therefore highlighting how it keeps their readers interested.
I would aim to do this for my own magazine, as mine is an older generation I researched into Classic Rock magazine and other publishers to determine whether Bauer Media or Future Publishing was the best publishers for my magazine. Despite Classic Rock suiting my magazine better they had only an awards ceremony dedicated to the magazine whereas KERRANG had TV and radio stations.
Based on this research i would aim for my rock magazine to be distributed by the institution Bauer Media as it would benefit from the successes of KERRANG, as this magazine has a high circulation rate with a minute drop compared to the others.
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