Who
would be the audience of your media product?
Selecting a target audience sometimes means referring to the stereotypes of that specific genre of your magazine. As mine is a rock magazine there is many stereotypes that are given to the people that listen to rock music and also the people that are in this music industry. The younger generation of rock music is merging into indie/alternative rock, therefore there could be two possible target audiences as classic rock may attract older generations, whereas recent rock music has a wider audience now. However by merging the two and incorporating names of bands and artists that are from different eras allows the audiences of all rock music to be attracted to one magazine. This makes my magazine different from any other rock magazine as KERRANG uses bands that are current and suited to their teenage fan-base and Classic Rock uses artists that are mostly older as they are the ‘classics’ their magazine title is aimed at.
By combining a mix of rock artists I widened my target audience to 17-50 year olds. This was achieved by the age of my models as they were quite old yet had the on stage setting to create a popular atmosphere of gigs that would attract younger generations. I had old rock bands mentioned on the front such as ‘Air Race’ and ‘Ian Gillan.’
I also had a ‘PLUS’ box at the bottom which included bands such as Paramore, Enter Shikari and Nickelback. This ensured many ages were catered for in my magazine.
I would aim my magazine towards men as they are the stereotypical gender that rock music is catered for. This is shown through all the models being male and most of the mentioned bands only having male members.
Their lifestyle would be men that are passionate about rock music and will be loyal to purchasing the magazine as a hobby, these men would rather buy a real magazine than go online as they are supporting their favourite artists. These men will be confident with their identity/appearance as the rock genre can be quite edgy in terms of the fashion and personal features such as hair length/tattoos.
Below is a video I created using Windows Movie Maker which highlights the common tastes and interests my target group of rockers will have, such as;
- Fashion
- Characteristics
- Music Tastes
- Hobbies
- Stereotypes
This is the definition of rockers found on the internet which labels the subcultures and characteristics of them to help understand my target audience further.
Selecting a target audience sometimes means referring to the stereotypes of that specific genre of your magazine. As mine is a rock magazine there is many stereotypes that are given to the people that listen to rock music and also the people that are in this music industry. The younger generation of rock music is merging into indie/alternative rock, therefore there could be two possible target audiences as classic rock may attract older generations, whereas recent rock music has a wider audience now. However by merging the two and incorporating names of bands and artists that are from different eras allows the audiences of all rock music to be attracted to one magazine. This makes my magazine different from any other rock magazine as KERRANG uses bands that are current and suited to their teenage fan-base and Classic Rock uses artists that are mostly older as they are the ‘classics’ their magazine title is aimed at.
By combining a mix of rock artists I widened my target audience to 17-50 year olds. This was achieved by the age of my models as they were quite old yet had the on stage setting to create a popular atmosphere of gigs that would attract younger generations. I had old rock bands mentioned on the front such as ‘Air Race’ and ‘Ian Gillan.’
I also had a ‘PLUS’ box at the bottom which included bands such as Paramore, Enter Shikari and Nickelback. This ensured many ages were catered for in my magazine.
I would aim my magazine towards men as they are the stereotypical gender that rock music is catered for. This is shown through all the models being male and most of the mentioned bands only having male members.
Their lifestyle would be men that are passionate about rock music and will be loyal to purchasing the magazine as a hobby, these men would rather buy a real magazine than go online as they are supporting their favourite artists. These men will be confident with their identity/appearance as the rock genre can be quite edgy in terms of the fashion and personal features such as hair length/tattoos.
Below is a video I created using Windows Movie Maker which highlights the common tastes and interests my target group of rockers will have, such as;
- Fashion
- Characteristics
- Music Tastes
- Hobbies
- Stereotypes
This is the definition of rockers found on the internet which labels the subcultures and characteristics of them to help understand my target audience further.
Particular Brands that are
associated with these rockers and specific Media they consume are;
- television
- radio
- cinema
- internet
- magazines
- newspapers
This shows the media industry benefits them wildly as they consume a lot of the media and furthermore consume the other technologies that stem from magazines such as websites and music channels.
However for my older rock audience they don’t consume as much media as they are less technologically aware. They consume;
- television
- radio
- magazines
- newspapers
This identifies how the older part of my audience would buy the magazine instead of reading it online as they are more likely to want the real product. This shows how media that takes a technological form isn’t beneficial to every audience, therefore my wide ranging audience would benefit from this real magazine more than they would a website.
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