Cally Skinner

AS Media

Candidate number:

Wednesday 17 April 2013

Chosen selection of images from my shoot


These are my chosen images from my shoot in terms of how successful they are and how well they relate to my research.

The ones with the hat use a form of the research as Willie Nelson is wearing something on his head. They both have similar leather jackets and tops on and similar long hair and grey stubble.

I took some standing up as Willie Nelson is standing up therefore I wanted to experiment with the same angle and position. However i prefered the ones where my model is seated as it makes the jacket sit better and allow his hands to be another feature of the image.

I prefer the images where he is seated with his body tilted towards the page of the text as it makes the layout appear to fit as the photograph relates to the position of the text.



This is my chosen final image I will take forward to edit for my double page spread. I chose the one without the hat as it allows the hair to appear more related to the rock genre.




I will edit it to have similar colours to this image as it isn't black and white as it has a slight yellow tint to it which makes it different and makes it stand out.

The position of the image and text will also be the same as the image has my models body tilted towards the right hand side.

Analysis of double page spread drawings


These text boxes explain the reasons for certain aspects to show how my research of real media products influenced the forms and conventions I used, developed and challenged.

Tuesday 16 April 2013

Evaluation Question 7

Looking back at your preliminary task, what have you learnt in the progression from it to the full product?

I treated my preliminary task very differently to how I treated my music magazine as I was naïve towards the length of time needed for the production process and also the skills needed to use the programmes sufficiently. However, these were things I learned while doing my preliminary task therefore this helped improve my confidence with the programmes and gave me experience with the tools I needed for my music magazine.

I was extremely unsure and indecisive towards what to do for my school magazine which made it quite challenging as I wasn’t taking the correct steps towards progression. These steps ensure the research helps the planning, the planning helps the development, and the development helps the production. With my school magazine I didn’t follow the steps as closely as I should have; this meant the production was delayed. I underestimate my timing which made my final product become rushed. I was unsure of my layout and main image which are the main factors of the magazine therefore proving my work wasn’t following my research close enough and the planning wasn’t extensive enough. Taking all of this into account I feel my preliminary task isn’t as good as it potentially could be as I didn’t follow the process correctly and I didn’t use my time efficiently.

However, I made sure I improved upon my preliminary task by learning from my mistakes and taking a higher interest in the topic; this was easy as I was extremely positive towards the music topic as I knew I had the knowledge and interest to create a successful magazine.

I was determined to improve on my school magazine as I wanted it to look professional. To ensure this happened I used my time effectively by researching a large amount of front pages to ensure my knowledge would benefit my own design. This research helped me determine a plan for my front page which enabled me to contact my model and plan my shoot around his upcoming concert. This planning helped as it produced a solid photo shoot that fitted with my time scale, therefore proving that planning ahead and contacting your resources early allows successful plans to be made.
This was something I learnt from my preliminary task as it was an improvement as I didn’t plan my photo shoot sufficiently which meant my images weren’t of the highest quality. I used the most convenient place which was my school field, this lack of planning reflected in the quality of the images.

I personally feel I have largely improved between my preliminary task and my final product in terms of the development, construction and the understanding of media in terms of the technology and features used. By looking at my previous work and research done to produce it I feel I have made progress as I improved upon my mistakes for my final piece. By using the programmes I would use throughout the media course for my preliminary task I was able to understand InDesign, Photoshop and Blogger better due to the extensive practice.





This is my preliminary front cover of my school magazine next to my final front cover of my rock music magazine. There is a visual transition that shows a significant difference between the two tasks. As you can see the preliminary task was extremely beneficial as it gave me a working knowledge of the programmes and tools which I later improved upon for my final piece.

As you can see they are very different in terms of the layout, colour scheme, features and choice of model. However, my preliminary task has some similarities to my music magazine in terms of the colour scheme of the text and where it is positioned on the page. They both also have similar boxes at the bottom of the page. However, I improved the similar features by altering the colours to make them stand out more to make it a better quality than my preliminary task.

I took a different approach towards the main image of the music magazine as the school magazine benefited from a group of people as it shows the unity of schools and the gender was chosen due to the school I focused on. For my music magazine the image benefited from a completely different approach due to the research I studied and the genre I chose. Using my preliminary task I was able to learn how to  refine an image to suit the genre.

I decided to edit my image more than I did on the preliminary task as it needed to be striking as it presents an atmosphere. I feel it makes the image stand out more which makes the magazine look more professional as you can see by comparing the two front pages.



I used a similar colour scheme and location for the main text as these colours stood out well against each other and the other colours on the page. On both the preliminary task and final piece I knew to only use small pieces of text on the main page as it should only consist of headings and minor detail. I improved the text on my final piece as I made the main piece of writing larger and bolder to stand out more, the rest of the sentences then decreased in size each time. This was done to make each line stand out more as the sentences are too similar on the preliminary task.




I made a huge mistake on my preliminary task by using an image that wasn’t mine; therefore I corrected this in my final piece by using only my own images. This was an improvement as it meant I didn’t lose any marks. My preliminary task taught me how to fill the necessary space on the page without overcrowding it; therefore I used a similar layout to my preliminary task by using the same position to add another image as a feature.








I created boxes of information on my preliminary task to hold small pieces of text in an interesting way. I took this forward on my music magazine as I knew it worked well and created useful features to add text without overcrowding the page. However, I altered the design slightly as I had developed new skills which enabled me to make changes to the conventional box and make it look more interesting. This highlights the progression from my preliminary task to my final product.






The title is an important part of the magazine as it is a constant feature that aims to attract the audience and make them remember it by the design. My preliminary tasks title was very unprofessional as the choice of colour didn’t stand out very well on some of the background. The design was poor and looked very false as it blends into the background which is very unsuccessful. I improved my final product by creating a better title. I made it larger and bolder which made it stand out. I used a contrasting colour to the background and used a simplistic font with a slight italic effect to make it more striking.





This is the transition from my preliminary school magazines contents page to my rock music magazines contents page. The progression is clear as you can see my increasing skills put to use in terms of the layout, image and colour scheme. There is a clear difference in terms of the layout as my music magazine follows the generic forms and conventions of real media products. However, my preliminary task follows the generic forms and conventions of other magazines in the same genre as it therefore the difference is due to the different topic.





For my contents page in my preliminary task I used 3 images to illustrate different aspects of the school. This filled the empty space on the page and gave the page interesting features to balance the large section of writing. This wasn’t what I wanted on my final piece as music magazines benefit from large, single images that stand out without being crowded by other images. I made sure my single image was of high quality and edited to include the same professional aspects of my researched images. The comparison shows the success of my music magazines single image compared to the three of my school magazine as the music image has been edited better and used in a successful way.


My preliminary task has too much writing as it labels every page however this is a generic form of a school magazine. I changed this on my final product as my research indicated the contents page highlights features not labels of every page. Therefore I improved on my design by making the smaller amount of text more interesting to read, it stands out more due to the colour scheme and different sized fonts. This is clearly better than my preliminary task which appears very basic compared to my final product.






The titles are quite similar as they are the exact same font, both use capital letters, they both use lines to frame them and they both use contrasting colours. My preliminary task has a successful title as it stand out and includes the colour scheme successfully. My final task is very simplistic as it uses a colour to contrast the background colour, it uses capital letters to stand out and a very simple font.

I used the same font as it was successful on my preliminary task and fitted well with my music genre as the flicks off the letters were commonly used on rock magazines. This highlights something I took forward from my preliminary task as I learnt what fonts work well for the headings.








This is my music magazines double page spread which was not required to produce in the preliminary task.


Overall I feel there has been a positive progression from my preliminary task to my final product which can be seen when comparing the two. This was achieved through my growing knowledge and understanding of how to use the programmes and software to ensure successful construction of the professional product I aimed for. I feel due to my preliminary task I was more aware of my time therefore managed it better in the final product as you can identify by the success of it.

Evaluation Question 6

What have you learnt about technologies from the process of constructing this product?
Evaluation 6 from cally2


This SlideShare highlights the technologies I have learnt to use to construct my product. These technologies were some I had no previous experience with therefore I had to experiment with the tools to ensure I extracted the best results the technologies had to offer.

To construct this product it relied heavily on the technologies within the process as this was how the successes were produced and constructed.

I learnt to incorporate new technologies into my work as I was familiar with other methods of doing things therefore I had to change the technique to simply change the size of an image as I was familiar with dragging the image whereas InDesign uses the tool 'scale'. This highlights the learning process involved in the new technologies compared to my previous processes I relied on.

Constructing this product relied on the production techniques from InDesign and PhotoShop and the product relied on Blogger to present it. These programmes used a lot of trial and error and research to ensure I was aware of how to use them successfully.


Blogger has been one of the main pieces of software I used all the way through the construction of my magazine. Each piece of work needed to be uploaded and put onto my blog. This meant I had to learn how to use this technology very quickly. This was quite daunting as it is a piece of software which I was not very familiar with, I encountered various problems such as the restriction of pages this meant i had to research how to create pages from posts which were unlimited. Blogger allowed me to make the blog the way I  wanted it to be and it allowed me to use it to the best of my abilities.






Photoshop 7.0 was a large technology used in the designing and construction of my magazine because I used this technology to improve every image that has been placed on my final pages. I was familiar with the concept of this programme as I am a photography student however I knew I had a lot to learn as this graphical work is essential in the success of my magazine visually. I edited my photographs to make them appear more professional and attract my target audience to the magazine. With my knowledge of the software and the ability to incoporate new ideas and techniques I was able to manipulate the photographs to ensure a high quality final result.


I was comfortable with the images of the product as I am a photography student therefore I was aware of how to use the lighting and sheet props as well as the right camera and angles to capture the image successfully. However, I had to improve my PhotoShop skills to ensure the raw product wasn't hindered by the editing. This shows how I learnt things on top of my previous knowledge.

By using PhotoShop I was able to improve my images as I became aware of the 'clone tool,' this removed any bad part of the image by cloning the good area. This improved the construction of my product as a good image wasn't hindered with a bad feature. This new skill was used on my front page as the head was too far up the page therefore I had to clone the empty space to make the image longer so that the title could fit at the top of the page as I had researched and planned.

As you can see from my SlideShare and my previous experiences I have Incorporated new knowledge and technologies to ensure the construction of my product was of the highest standard possible. However, taking the technologies further allowed me to use them for my evaluations which presented the construction of the magazine. This shows how learning new technologies allows you to improve the level of work you produce and furthermore, how you produce it.  

Evaluation Question 5

How did it attract/address your audience?

My magazine attracted my audience as it addressed the generic forms of rock music and used the same conventions as other rock magazines to include the successes into my own.



For my own magazine I included some unique selling points to add interest in the reader to furthermore attract them into buying the magazine.





(Image of my Padlet)




 The models I used address my audience as they are of the same gender and similar ages. The quality of them ensures the audience is attracted to the magazine.


Free gifts are a common unique selling point as it attracts the audience to that magazine, by using the term ‘free posters’ it makes the audience feel they are getting a good deal by buying the magazine.

The artists and bands I used in the text is a unique selling point as they attract the readers attention and increase their interest. By using a selection of artists all within the rock genre I widen the range within my audience as there is a vast selection that can attract them.

By adopting a sleek style it allows the reader to be attracted to the magazine as it would stand out amongst others due to its live atmosphere captured in the images and bold, clear text that addresses the audience.

I used generic terms that would address my audience and attract them to the features of the magazine by using the term ‘Sex, Drugs and Rock ‘n’ Roll’ this is a familiar term used in the rock music industry therefore I am addressing the characteristics and stereotypes of my chosen genre to ensure it matches the correct audience.




The double page spread uses eye contact to involve the reader in the story and make them feel this is a personal, intimate section that they are lucky to be a part of. This attracts the audience as they gain an insight into a much loved person’s life. This is reflected in the interview form as it gives the reader a sense of the artists voice and allows them to feel closer to the story, this attracts the reader as it addresses the bond between the artists and their fans.

The main selling point throughout which addresses the genre of the audience and attracts them to the magazine is the clothing used in all of the shoots. The clothing is generic rock
fashion such as leather jackets and dark clothing, the clothes are very simple and honest which makes the stories appear as revelations rather than gossip. This attracts the reader as the people familiar with this genre are aware of the clothing worn therefore they are addressed by the familiarities of the rock trends and fashion.


Evaluation Question 4

Who would be the audience of your media product?

Selecting a
target audience sometimes means referring to the stereotypes of that specific genre of your magazine. As mine is a rock magazine there is many stereotypes that are given to the people that listen to rock music and also the people that are in this music industry. The younger generation of rock music is merging into indie/alternative rock, therefore there could be two possible target audiences as classic rock may attract older generations, whereas recent rock music has a wider audience now. However by merging the two and incorporating names of bands and artists that are from different eras allows the audiences of all rock music to be attracted to one magazine. This makes my magazine different from any other rock magazine as KERRANG uses bands that are current and suited to their teenage fan-base and Classic Rock uses artists that are mostly older as they are the ‘classics’ their magazine title is aimed at.

By combining a mix of rock artists I widened my target audience to 17-50 year olds. This was achieved by the age of my models as they were quite old yet had the on stage setting to create a popular atmosphere of gigs that would attract younger generations. I had old rock bands mentioned on the front such as ‘Air Race’ and ‘Ian Gillan.’

 I also had a ‘PLUS’ box at the bottom which included bands such as Paramore, Enter Shikari and Nickelback. This ensured many ages were catered for in my magazine.



I would aim my magazine towards men as they are the stereotypical gender that rock music is catered for. This is shown through all the models being male and most of the mentioned bands only having male members.

Their
lifestyle would be men that are passionate about rock music and will be loyal to purchasing the magazine as a hobby, these men would rather buy a real magazine than go online as they are supporting their favourite artists. These men will be confident with their identity/appearance as the rock genre can be quite edgy in terms of the fashion and personal features such as hair length/tattoos.

Below is a video I created using Windows Movie Maker which highlights the
common tastes and interests my target group of rockers will have, such as;

- Fashion
- Characteristics
- Music Tastes
- Hobbies
- Stereotypes






This is the definition of rockers found on the internet which labels the subcultures and characteristics of them to help understand my target audience further.



Particular Brands that are associated with these rockers and specific Media they consume are;

The media consumption of my audience would vary as the age of them varies significantly. For the teenage audience they consume a lot of media such as;

- television
- radio
- cinema
- internet
- magazines
- newspapers

This shows the media industry
benefits them wildly as they consume a lot of the media and furthermore consume the other technologies that stem from magazines such as websites and music channels.



However for my older rock audience they don’t consume as much media as they are less technologically aware. They consume;

- television
- radio
- magazines
- newspapers

This identifies how the
older part of my audience would buy the magazine instead of reading it online as they are more likely to want the real product. This shows how media that takes a technological form isn’t beneficial to every audience, therefore my wide ranging audience would benefit from this real magazine more than they would a website.